Herbal Medicine for Market Potential in India: An Overview
نویسندگان
چکیده
People are using herbal medicines from centuries for safety, efficacy, cultural acceptability and lesser side effects. Plant and plant products have utilized with varying success to cure and prevent diseases throughout history. Written records about medicinal plants date back at least 5000 years to the Sumerians and ancient records are suggested earlier use of medicinal plants. Due to side effects of synthetic products, herbal products are gaining popularity in the world market. In spite of well-practiced knowledge of herbal medicine and occurrence of a large number of medicinal plants, the share of India in the global market is not up to the mark. The present article deals with the measures to be adopted for global promotion of Indian herbal products. The scenario and perceptions of herbal medicine are discussed.
منابع مشابه
Targeted Marketing in Herbal Medicine; Application for Grounded Theory and K- Mean Algorithm
One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share in Iran is less than 4 percent. This might be due to neglecting executive targeted marketing. The ...
متن کاملAn Overview of Potential Ecotourism Resources and Their Prospects in Valley of Flowers National Park, Uttaranchal, India
Protected areas are major tourism assets for a nation, particularly for developing countries providing sustainable benefit to the local community while funding for the maintenance and rehabilitation of the protected areas themselves. Valley of flowers national park is naturally meant for the conservation and study of western Himalayan flora. It became National park in 1982 and after that livest...
متن کاملAlpinia Galanga: an Overview and Herbal Interactions
Medicinal plants and derived medicine are widely used in traditional cultures all over the world and they are becoming increasingly popular in modern society as natural alternatives to synthetic chemicals. Alpinia galanga willd. (familyzingiberaceae) commonly known as galanga, is an important cultivated medicinal crop of India. Herbal medicine consists active ingredients in crude form or as an ...
متن کاملNeural Network Approach for Herbal Medicine Market Segmentation
Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide production and market departments with fit strategies by identifying the profile of the market customers and recognizing their differences in the identified indices. This is...
متن کاملFuture Prospects and Aspects of Herbal Drug Discovery in Herbal Medicines
Columbia Journal of Pharmaceutical Sciences: 2015; 2 (2); April-June, Pages-16-21 ABSTRACT: Herbal drugs constitute a major share of all the officially recognised systems of health in India viz. Ayurveda, Yoga, Unani, Siddha, Homeopathy and Naturopathy, except Allopathy. More than 70% of India’s 1.1 billion population still use these non-allopathic systems of medicine. There has been an increas...
متن کامل